SUPERCARS AT THE DOUBLE AS BRX WARM UP FOR DESERT CHALLENGE

Bahrain Raid Xtreme are showing off not one, but two world leading supercars in the countdown to the Abu Dhabi Desert Challenge One is the BRX Prodrive Hunter which has given Sebastien Loeb the lead in the World Rally-Raid Championship (W2RC). The other is the Prodrive Hunter hypercar, the all-terrain version born from Loeb’s rally… Read More SUPERCARS AT THE DOUBLE AS BRX WARM UP FOR DESERT CHALLENGE

First official appearance with BMW M Motorsport: BMW M Team WRT ready for the Bathurst 12 Hour.

Mount Panorama is calling. Next weekend (3rd to 5th February), BMW M Team WRT will make its first official appearance together with BMW M Motorsport at Bathurst, Australia. The team, led by principal Vincent Vosse, will be competing in the classic Bathurst 12 Hour endurance race at the Mount Panorama Circuit with two BMW M4… Read More First official appearance with BMW M Motorsport: BMW M Team WRT ready for the Bathurst 12 Hour.

W16 MISTRAL CONTINUES ITS WORLD TOUR IN TOKYO

The Bugatti W16 Mistral has arrived in Asia, following a world tour that began this summer in North America, Europe and the Middle East. On its latest stop, Bugatti’s ultimate roadster landed in the world’s most populous city, and one of the greatest financial hubs on earth: Tokyo. A vibrant metropolis, known for its cutting-edge… Read More W16 MISTRAL CONTINUES ITS WORLD TOUR IN TOKYO

2023 Nissan Patrol makes Middle East debut with pioneering NissanConnect technolo

Building on its SUV dominance and as a testament to its commitment of making advanced mobility solutions accessible to all, Nissan has launched the new 2023 Nissan Patrol in the Middle East with a host of aesthetic and technological upgrades, spearheaded by the regional debut of NissanConnect innovative services. Catering to the evolving needs of… Read More 2023 Nissan Patrol makes Middle East debut with pioneering NissanConnect technolo

The Elite Cars unveils all-new Jetour X70 Plus in UAE

The All New Jetour X70 Plus offers unique driving experience The Elite Cars, one of the most renowned luxury car dealership and exclusive distributor of Jetour in the UAE, has launched the all-new Jetour X70 Plus, a contemporary spacious family SUV. The arrival of Jetour X70 Plus has reinforced the brand’s leading market presence in… Read More The Elite Cars unveils all-new Jetour X70 Plus in UAE

THE W16 MISTRAL HEADS TO RIYADH DURING MIDDLE EAST TOUR

Following its Middle East debut in the United Arab Emirates, W16 Mistral’s next journey takes it to Riyadh. The incomparable roadster tours the sights of the capital of the Kingdom of Saudi Arabia ahead of an exclusive preview event at the Bugatti Riyadh showroom. While in the thrilling Saudi capital, W16 Mistral’s first stop was… Read More THE W16 MISTRAL HEADS TO RIYADH DURING MIDDLE EAST TOUR

Gargash Group Pilots a New-Era of Performance, Auto-Tech & Racing Heritage with a New Alfa Romeo Showroom in Abu Dhabi

World’s first-ever Alfa Romeo Racing Academy set to deliver outstanding experiences to motor enthusiastsAlfa Romeo showroom nestled in the heart of Abu Dhabi’s Yas Island – the regional home to Formula One : Gargash Group, one of the largest distributors of luxury performance-oriented cars in the UAE, today announced the opening of a new standalone… Read More Gargash Group Pilots a New-Era of Performance, Auto-Tech & Racing Heritage with a New Alfa Romeo Showroom in Abu Dhabi

“Best Global Brands 2022”: Mercedes-Benz increases brand value by 10% and remains the world’s most valuable luxury automotive brand

Mercedes‑Benz has raised the value of its iconic namesake brand by 10% in the past year, Interbrand’s “Best Global Brands 2022” survey shows. This underscores the company’s successful transition towards an electric and software-driven future. Mercedes‑Benz initiated the realignment of the brand in 2021 with the spin-off of Daimler Truck and the strategy update. The goal is… Read More “Best Global Brands 2022”: Mercedes-Benz increases brand value by 10% and remains the world’s most valuable luxury automotive brand

Al Masaood Automobiles – Nissan Joins Global Automotive Experts at Abu Dhabi’s Electric Vehicle Innovation Summit

 Al Masaood Automobiles, the flagship arm of Abu Dhabi’s Al Masaood Group, marked its participation in Abu Dhabi’s first Electric Vehicle Innovation Summit (EVIS), with a display of Nissan’s iconic all-electric SUV, the Ariya. This participation comes to complement Al Masaood Automobiles’ efforts to engage with industry leaders and experts to shed light on important… Read More Al Masaood Automobiles – Nissan Joins Global Automotive Experts at Abu Dhabi’s Electric Vehicle Innovation Summit