New Opel Astra GSe and Astra Sports Tourer GSe Revealed

GSe returns! Following the announcement that Opel will revive GSe as a new sub-brand for dynamic, electrified models, the brand with the Blitz today released advance information and images of the first new GSe models – the new Opel Astra GSe and the new Opel Astra Sports Tourer GSe. As state-of-the-art plug-in hybrids, available as Astra Sports… Read More New Opel Astra GSe and Astra Sports Tourer GSe Revealed

Made-to-Measure Accessories for Opel Astra and Astra Sports Tourer

The new Opel Astra and the new Opel Astra Sports Tourer not only look sporty and confident, they are also highly practical. As plug-in hybrids, they are electrified for the first time as well. Inside, the driver-oriented cockpit with the new Pure Panel brings a whole new emotional experience to customers. Equally modern are the tailor-made Opel Original Accessories,… Read More Made-to-Measure Accessories for Opel Astra and Astra Sports Tourer

Jubilee in Thuringian Plant: 30 Years of “Opel in Eisenach”

Thirty years ago, Opel opened a plant in Eisenach that stands for the most modern production conditions and the highest quality. Since then, many Opel bestsellers from the Astra to the Corsa to the ADAM have left the Thuringian factory. Today, the brand’s top SUV model, the Opel Grandland, rolls off the assembly line; electrified as… Read More Jubilee in Thuringian Plant: 30 Years of “Opel in Eisenach”

Press Kit: Opel “Corsa 40”

Opel Celebrates Jubilee with Limited Edition “Corsa 40”  As the first Opel Corsa rolled off the assembly line in 1982, it opened the first chapter of an ongoing success story. Today, 40 years and six model generations later, more than 14.5 million units have left the plants. The bestselling small car is still hugely popular also as the all-electric Corsa-e. Opel… Read More Press Kit: Opel “Corsa 40”

Opel Creates Eye-Catching New Colours for New Astra and Mokka

Powerful: Design statements like new Astra and Mokka call for vivid colours Launch colour: New Astra’s “Kult Yellow” mixes Opel tradition with current trends Sustainability in the paint shop: “3-wet” paint process further reduces emissions Rüsselsheim.  With the new Opel Astra and the Opel Mokka, the German carmaker has not only developed two extremely exciting new cars, but… Read More Opel Creates Eye-Catching New Colours for New Astra and Mokka

Bold, pure, to the point: “Speaks for itself. The new Opel Astra.”

Images instead of words: 360-degree launch campaign TV ad showcases newcomer Expressive: Brand ambassador Jürgen Klopp encourages all to test the Astra Cross-media: Diverse online activities as well as TV, radio and cinema advertising Rüsselsheim.  Opel kicks off the international, cross-media launch campaign for the new Astra today. The motto: “Speaks for itself. The new Opel Astra.” The model… Read More Bold, pure, to the point: “Speaks for itself. The new Opel Astra.”

40 years of Opel Corsa: A Success Story in Six Acts

Successful model: Over 14 million Corsas sold since 1982 Pioneer: Opel introduces top technologies from higher classes in small car Bestseller: Sixth Corsa generation again a market success E-car: Electric Opel Corsa-e already accounts for around one-fourth of sales Rüsselsheim.  2022 is an anniversary year for Opel: the company has been making innovations affordable for everyone… Read More 40 years of Opel Corsa: A Success Story in Six Acts

New Opel Astra With Class-Leading Intelli-Lux LED® Pixel Light

Adaptive and bright as day: Newest Intelli-Lux LED® Pixel Light with 168 LED elements Triple-row matrix: For near area, the bright-dark border and glare-free long range vision Best in class: Astra with light system from Insignia and Grandland Opel flagships Rüsselsheim.  The new Opel Astra is not only electrified for the first time, it also continues to bring state-of-the-art technologies… Read More New Opel Astra With Class-Leading Intelli-Lux LED® Pixel Light