The first fully electric BMW xDrive system in the BMW iX and the BMW i4 M50

Faster, more precise, more efficient: The first fully electric BMW xDrive system in the BMW iX and the BMW i4 M50. Two engines, four driven wheels and a globally unique drive torque control system ensure optimal traction, driving stability and dynamics in every situation.  More than 35 years ago, all-wheel drive provided a new form… Read More The first fully electric BMW xDrive system in the BMW iX and the BMW i4 M50

BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.

BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy… Read More BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.