Tag: Astra

Opel Creates Eye-Catching New Colours for New Astra and Mokka

Powerful: Design statements like new Astra and Mokka call for vivid colours Launch colour: New Astra’s “Kult Yellow” mixes Opel tradition with current trends Sustainability in the paint shop: “3-wet” paint process further reduces emissions Rüsselsheim.  With the new Opel Astra and the Opel Mokka, the German carmaker has not only developed two extremely exciting new cars, but… Read More Opel Creates Eye-Catching New Colours for New Astra and Mokka

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Bold, pure, to the point: “Speaks for itself. The new Opel Astra.”

Images instead of words: 360-degree launch campaign TV ad showcases newcomer Expressive: Brand ambassador Jürgen Klopp encourages all to test the Astra Cross-media: Diverse online activities as well as TV, radio and cinema advertising Rüsselsheim.  Opel kicks off the international, cross-media launch campaign for the new Astra today. The motto: “Speaks for itself. The new Opel Astra.” The model… Read More Bold, pure, to the point: “Speaks for itself. The new Opel Astra.”

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New Opel Astra With Class-Leading Intelli-Lux LED® Pixel Light

Adaptive and bright as day: Newest Intelli-Lux LED® Pixel Light with 168 LED elements Triple-row matrix: For near area, the bright-dark border and glare-free long range vision Best in class: Astra with light system from Insignia and Grandland Opel flagships Rüsselsheim.  The new Opel Astra is not only electrified for the first time, it also continues to bring state-of-the-art technologies… Read More New Opel Astra With Class-Leading Intelli-Lux LED® Pixel Light

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Ramp up of New Opel Astra Production in Rüsselsheim

The new Opel Astra rolls off the assembly line at the Rüsselsheim plant. Today, Opel CEO Uwe Hochgeschurtz welcomed Hesse’s Prime Minister Volker Bouffier, Hesse’s Economics Minister Tarek Al-Wazir and Rüsselsheim’s Lord Mayor Udo Bausch to the Rüsselsheim plant to witness the ramp up of production of the new Opel Astra. To date, around 500 new Opel… Read More Ramp up of New Opel Astra Production in Rüsselsheim

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New Opel Astra Sports Tourer: Top Design Down to Smallest Detail

 The new Opel Astra Sports Tourer is a designer piece and at the same time an all-rounder in everyday life. The next generation of the compact class bestseller is the first Opel estate to be electrified and the first with the unmistakable Opel Vizor brand face. In addition, the sports estate from Rüsselsheim will be optionally available… Read More New Opel Astra Sports Tourer: Top Design Down to Smallest Detail

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Opel with Significant Market Share Growth in Germany in 2021

Rüsselsheim.  Opel closed 2021 with a substantial increase in market share. According to preliminary figures, Opel achieved a market share of circa 6.2 percent for the full year with a total of around 162,000 newly registered cars in its important German home market, the largest automotive market in Europe. This represents an increase of almost… Read More Opel with Significant Market Share Growth in Germany in 2021

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