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In 2025, premium EV brand smart expanded its global presence – entering new international markets, refining its product lineup, and strengthening its worldwide operations. The brand is stepping into its “Year of Opening New Frontiers” in 2026 with new market launches, enhanced smartcare customer services, and two strategic new models.
Mr. Tong Xiangbei, Global CEO of smart, said: “In the complex and highly competitive automotive landscape, sustainable growth is built on strong foundations and a clear strategy. In 2025, we leveraged our agile operations and distinct brand and products to establish our presence in important new markets. This year, we accelerate on all fronts: combining bold new products with operational and technological excellence to expand our customer base and power our next phase of growth. “
smart forged ahead with its global strategy in 2025, launching cars in 10 new international markets. The brand now operates in 39 countries and regions across five continents, with its models enthusiastically embraced by customers worldwide. The brand’s combination of mindful technology and contemporary premium design has resonated deeply, an appeal validated by awards in new markets. The smart #5 was recently named Car of the Year 2026 in Norway1, while the smart #3 BRABUS won 2025 Performance Electric SUV of the Year2 in Singapore and a place among Australia’s Hot 25 Cars of the Year3.
Over the past year, smart expanded its global retail network by 25% to 688 outlets worldwide – a growth story marked by a 130% surge to 72 outlets across new markets in Southeast Asia, Oceania, the Middle East, and Latin America, alongside a 43% increase to 294 outlets in China. This scaling is underpinned by a commitment to pairing growth with substance, embodied in the brand’s smartcare customer services. Anchored in the “at ease with smart” principle, smartcare ensures a consistent, premium customer experience worldwide and has been boosted by technology such as AI tools, which enhanced customer inquiry response times by 40% in 2025.
Backed by shareholders Mercedes-Benz and Geely and bolstered by financing milestones achieved ahead of schedule, smart will accelerate its global ambitions in 2026. The brand will soon enter its 40th market and continue opening new frontiers throughout the year with further market launches and enhanced smartcare services for customers.
Product Roadmap: From Award-Winners to New Frontiers
In 2025, smart’s products earned recognition from customers and global institutions alike. smart is the only automotive brand whose entire model lineup has won a Red Dot Design Award. This universal design acclaim is matched by comprehensive safety, with every model achieving a 5-star Euro NCAP rating, reflecting the successful fusion of Mercedes-Benz’s design vision and the innovation of smart’s global R&D team.
Across the portfolio, smart continued to sharpen its edge through BRABUS performance editions and exclusive models such as the smart #3 Keith Haring Edition and the smart #1 Crema Edition. With the launch of the #5 EHD in China, smart introduced its sophisticated plug-in hybrid technology to meet diverse customer needs.
smart’s 2026 product roadmap marks a new chapter of strategic ambition. The arrival of the #2 and #6 will open new frontiers for the brand, as it broadens its portfolio and steps into new product segments.
The highly anticipated smart #2 will have its global premiere in Europe in late 2026. The all-new city two-seater will be built on smart’s self-developed ECA architecture, marking a major leap in the brand’s engineering capabilities. The brand will also launch its first premium fastback sedan, the smart #6 EHD, by the middle of the year. Exclusively for the China market, it offers executive-level spaciousness and sleek Mercedes-Benz design with extended electric range and top-tier intelligence.
Brand & Culture: More Than Mobility
Guided by its “open your mind” philosophy, smart continues to grow as a contemporary premium brand rooted in creativity and collaboration. The brand amplified its global presence in 2025 through its “power of firsts” initiatives and diverse partnerships – including with Disney, Trek, Peet’s Coffee, St. Pauli Football Club, and the Keith Haring Foundation. By uniting with pioneers across lifestyle, sports, and art, smart positions itself at the intersection of premium mobility, technology, and culture, acting as a global catalyst for meaningful connection.