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Mahy Khoory Automotive has marked 96 years of operations in the UAE with the official launch and test drive of the Dongfeng VIGO fully electric SUV and the Dongfeng MAGE PHEV at Emirates Golf Club, Dubai. The event underscored the group’s ongoing strategy to expand its electrified vehicle portfolio in line with the UAE’s evolving mobility landscape.
Industry guests and partners participated in dedicated test drive sessions across the Dongfeng range, allowing first-hand evaluation of vehicle performance, ride comfort, in-cabin technology, and overall drivability. The experience reflected Mahy Khoory Automotive’s continued focus on customer-centric product introduction and hands-on engagement.
Presentations delivered during the event outlined Dongfeng’s brand philosophy, product positioning, and long-term plans for the UAE market, with a particular emphasis on electrification and accessible advanced mobility solutions. The launch event also served as a milestone celebration of Mahy Khoory Automotive’s nearly century-long presence in the region and its established partnerships with global automotive manufacturers.
Vehicle Overview
Dongfeng VIGO (EV)
The Dongfeng VIGO is a compact, fully electric SUV designed for urban and suburban mobility. It is powered by a front-wheel-drive Permanent Magnet Synchronous Motor producing 120 kW (161 hp) and 230 Nm of torque, paired with a single-speed automatic transmission and a top speed of 150 km/h.
Depending on the battery configuration, the VIGO offers a driving range of up to 471 km and supports fast charging, enabling an 80 percent charge in as little as 18 minutes. Built on a platform with a 2,715 mm wheelbase, the five-seat SUV combines compact exterior proportions with a practical interior layout.
Key features include a fully digital instrument cluster, a 12.8-inch central touchscreen, advanced connectivity, and a comprehensive suite of comfort and convenience technologies.
Dongfeng MAGE PHEV
The Dongfeng MAGE PHEV combines plug-in hybrid efficiency with everyday usability. It features a hybrid powertrain with a 1.5-litre engine supported by a 17 kWh battery, delivering a peak of 326 hp and 375 Nm of torque with a phenomenal combined driving range of up to 1,089 km. The interior includes a 14.6-inch central touchscreen, a 10.25-inch digital instrument cluster, seating for five occupants, and a 525-litre luggage compartment. Charging from 30 to 80 percent can be achieved in approximately 26 minutes.
Commenting on the occasion, Saj Jabbar, General Manager at Mahy Khoory Automotive, said:
“Celebrating 96 years is a significant milestone for Mahy Khoory Automotive and reflects the trust built with our customers over generations. Our partnership with Dongfeng allows us to introduce innovative and accessible electrified vehicles such as the VIGO and MAGE PHEV, aligned with the expectations of today’s UAE drivers.”
With the launch of the Dongfeng VIGO and MAGE PHEV, Mahy Khoory Automotive continues to strengthen its position in the UAE market by offering future-ready mobility solutions that address both efficiency and practicality.