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On the occasion of the inauguration of the Milan Fashion Week, John Elkann, Stellantis Chairman, and Olivier Francois, FIAT CEO and Stellantis Global CMO, delivered the first two Fiat 500e Giorgio Armani Collector’s Edition produced in the Mirafiori plant in Turin to Giorgio Armani, sealing the partnership between the two iconic Italian Brands.
Olivier François, FIAT CEO, and Stellantis Global Chief Marketing Officer commented: “Today, by delivering these two limited-edition models to Giorgio Armani, we seal this prestigious collaboration that has allowed us to reach levels of craftsmanship, treatment, and detailing never before seen in this segment. The 500e Giorgio Armani Collector’s Edition embodies the brand’s vision of creating a shift in perspective towards a more sustainable world, harnessing the power of two renowned Italian global brands. I would like to thank Giorgio Armani for being personally involved in this project.”
Promoting electric vehicles is crucial for a sustainable future, and FIAT is committed to this goal. The strategy focuses on two principles: redefining electric cars and emphasizing beauty. Beauty brings joy, responsibility, and excitement to driving, making electric cars appealing and ethically right. This fosters a shift towards sustainability. With this vision, FIAT Centro Stile together with Armani Design Team created the Fiat 500e Giorgio Armani Collector’s Edition, merging Italian elegance with ethical commitment to change the world in style.
The handover matches the vehicle’s appearance in showrooms and represents an official way to honor Giorgio Armani for his trust in a common vision.