CITROËN INTRODUCES OLI: A PURE, RESPONSIBLE AND JOYFUL APPROACH TO ELECTRIC FAMILY MOBILITY

  • Citroën oli concept showcases Citroën’s innovative take on electric family mobility.
  • Designed with sustainability in mind, oli is a statement of design and versatility.
  • All-electric powertrain features a 40kWh battery and is capable of up to 248 miles.
  • Innovative use of new materials leads to lower weight, cost and environmental footprint.
  • oli takes sustainability to a new level with use of 100% recycled materials, while vehicle parts can be reused or recycled throughout ownership.
  • Vertical design language showcases new design direction for Citroën.
  • V2G capability allows owners to potentially store and sell energy back to grid.

For Citroën, predicting the future of affordable mobility is an obsession, and the success of Ami 100% ëlectric has provided the impetus to take ‘unconventional’ to a new level in the conceptual oli [all-ë].

Citroën oli concept is designed to do the same for family mobility that Ami achieved for personal urban mobility. Significantly, oli acts as a precursor to the concepts and innovations that will be available in future Citroën electric models. 

Citroën CEO, Vincent Cobée, explains: “We called this project ‘oli’ as a nod to Ami, and because it sums up what the vehicle is all about – further proof that only Citroën can deliver no-nonsense, All-Electric mobility to all kinds of people in unexpected, responsible and rewarding ways.”

While Ami was literally a small step in ‘walking the talk’, oli signals an exciting leap forwards. Rather than being a 2,500kg ‘palace on wheels’ filled with screens and gadgets, oli proves that more can be achieved with less, and showcases how inventive use of responsible materials and a sustainable production process can lead to inexpensive yet desirable zero-emission vehicles that meet multiple lifestyles.
 

Vincent Cobée adds: “Three societal conflicts are happening simultaneously – first is the value of and dependence on mobility, second is economic constraints and resource uncertainty, and third is our growing sense of desire for a responsible and optimistic future.

“A typical mid-70s family car weighed around 800kg and was 3.7 m long and 1.6m wide. Today’s equivalents have grown to more than 1200kg, at least 4.3 m long and 1.8m wide. Some even weigh more than 2500kg. Legal and safety requirements have driven some of this, but if the trend continues and we carry on parking these vehicles 95% of each day and driving 80% of journeys with a single occupant, the conflict between the need to protect our planet and the future promise of sustainable, electrified mobility will not easily be resolved.

“Citroën believes electrification should not mean extortion, and being eco-conscious should not be punitive by restricting our mobility or making vehicles less rewarding to live with.  We need to reverse the trends by making them lighter and less expensive and find inventive ways to maximise usage.”

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