On Thursday, June 24^th, Alfa Romeo turns 111: on the same day in 1910 was founded in Milan the Anonima Lombarda Fabbrica Automobili (A.L.F.A.), which would become Alfa Romeo in 1918 following its acquisition by the Campanian engineer and entrepreneur Nicola Romeo.
Alfa Romeo is a brand that has played a major role in automotive history. It has gathered around it teeming throngs of enthusiasts, who have constantly followed its developments: specially to get these fans involved and give them an opportunity to meet and express their passion for the Biscione brand, Alfa Romeo is organizing a 4-day event at its Alfa Romeo Museum in Arese, which plays host to the brand’s most momentous models.
The event is due to begin on Thursday 24^th at 10:00 am with the traditional parade, open to all private owners of an Alfa Romeo, of any model or vintage, who can step out with their cars on the track inside the Museum. The theme of the parade (and of the entire 4-day event) will be to pay tribute to Alfa red, the long-standing hallmark of Biscione-brand cars, to the point it has become an integral part of Alfa Romeo’s DNA: visitors will even be invited to wear something red, the same color as the masks to be distributed free of charge at the entrance, to safeguard us all at these big days.

An even more special day for early bird purchasers of the Giulia GTA and GTAm

The 24^th will be remembered dearly by early bird purchasers of the exclusive Giulia GTA and GTAm: the deliveries of the first models of these extraordinary cars will be taking place, with only 500 numbered units to be produced. The lucky owners will be taking their first steps in the exclusive customer experience dedicated to them, right on Alfa Romeo’s anniversary. No better way to celebrate than settling into the driving seat of this supercar: fitted with a supercharged variant of the 540-hp 2.9 V6 Bi-Turbo engine, with a best-in-class power-to-weight ratio of 187 hp per liter, it epitomizes the brand’s unique capability to combine style and sportiness. Taking part in the event will be the Heads of the Brand and of Design and Engineering, who will accompany customers in this exclusive experience, telling them about its details and the background of a unique project. At 12:00 pm, customers can then take straight to the track in their car for an exclusive parade and to take part in an exclusive themed visit of the specially prepared museum: a special itinerary in search of lightness among the Museum’s cars and the materials at the Documentation Center, to improve racing performance and driving pleasure on the road.

A legend with deep-seated roots

Research into new materials, experience in the field of aeronautics, but also “ready-to-race” special versions, from the pre-war 83 2300 Monza to the legendary “alleggerita” (lightened) touring cars of the 1950s and ’60s – the Giulietta Sprint Veloce and the Giulia Sprint GTA, the “A” in which indeed stands for “Alleggerita”. The story continues with the 75 Turbo Evoluzione, up to the present day with the new Giulia GTA and GTAm.