Porsche Middle East honours success with 2020 Dealer of the Year Award

The team of Porsche Centre Fujairah, under the ownership of Al Nabooda Automobiles LLC, have been recognised for their extraordinary service, sales initiatives and customer satisfaction during a challenging twelve months with the highest accolade offered by Porsche Middle East and Africa FZE, the “2020 Dealer of the Year Award for Region GCC and Levant”. 

Taking into consideration results spanning the entire calendar year, all 15 official Porsche dealers from across the Middle East were assessed for a number of criteria that included aspects involving customer satisfaction throughout different stages of the ownership journey, general business performance, quality of service, amenities and training procedures among others. The official Porsche importer for Dubai, Sharjah and Fujairah was the strongest contender, securing both top spots in the competition. Besides its dealership in Fujairah winning the award, Porsche Centre Sharjah came in second. 

Dr Manfred Braeunl, Chief Executive Officer of Porsche Middle East and Africa FZE, said the award not only acknowledges the efforts, commitment and pride placed by the team of Porsche Centre Fujairah during the past year but also the enthusiasm and motivation that all staff members showcased to achieve this result. He commented: “I would like to congratulate Porsche Centre Fujairah for their continued support of the Porsche brand at the highest level. Their hard work throughout a challenging year 2020 and the right preparations for a prosperous future have resulted in the top spot across the Middle East and Levant region. This achievement reflects what our brand values are all about – the focus on the customer by providing the best-in-class service, product and experience. 

“Porsche Middle East and Africa has a strong year ahead with attractive new products such as the recent unveiling of the 911 GT3, the recent introduction of the latest Panamera and the completion of our all-electric saloon range with the Taycan Cross Turismo world premiere. The commitment from our network to embrace the future through investments in infrastructure, training and personnel to name just a few, places us in a great position as we navigate through 2021 and beyond.”

K Rajaram, CEO, Al Nabooda Automobiles, says the award is a great credit to the entire team at Porsche Centre Fujairah: “We are honoured to receive this ultimate recognition of the hard work carried out by everyone at Porsche Centre Fujairah last year. It really is a team effort when you consider the customer process from an initial enquiry where first impressions are so important from our front desk through to sales enquiries, the purchasing process and the After Sales team who ensure that our customers want to choose us again for their next purchase. Every single person at Porsche Centre Fujairah deserves this award and I am very proud of each individual contribution to achieve this fantastic result.” 

The “2020 Dealer of the Year Award for Region GCC and Levant” was announced during the first Importer Conference for Porsche Middle East and Africa in 2021 that took place recently as a fully digital event.

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