ŠKODA AUTO is supporting the International Ice Hockey Federation (IIHF) World Championship as the official main sponsor for the 29th consecutive year. This means the brand holds the world record for the longest main sponsorship in the history of sports world championships. ŠKODA is providing the organisers of the tournament, which will be held from 21 May to 6 June in the Latvian capital Riga, with a fully battery-electric vehicle fleet of 45 ENYAQ iVs for the first time. The Czech car manufacturer is also the exclusive partner of the 2021 IIHF App and Fanboards.
Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, emphasises, “As a Czech company, ŠKODA AUTO has close ties to ice hockey because of the sport’s immense popularity in its home country. In addition, ice hockey represents a dynamic, down-to-earth and collaborative approach – values that fit in perfectly with ŠKODA AUTO. For this reason, we are supporting the IIHF Ice Hockey World Championship this year as the main sponsor for the 29th consecutive year, and thus retain the officially recognised world record for the longest main sponsorship in the history of sports world championships. I am particularly pleased that this year we are deploying an all-electric fleet of 45 ENYAQ iV that we are making available to the organisers.”
The 84th IIHF Ice Hockey World Championship takes place in Riga from 21 May to 6 June. After the tournament was suspended last year due to the COVID-19 pandemic, the 16 best national teams in the world will go head-to-head for the title in the Latvian capital. During the matches, the car manufacturer’s logo will be featured in the centre circle as well as on the boards and other spots around the arenas.
Entirely electric: Fleet of 45 ENYAQ iVs for tournament organisers
As the tournament’s official mobility partner, ŠKODA is providing the organisers of the IIHF Ice Hockey World Championship with a vehicle fleet that is for the first time fully electric: 45 ŠKODA ENAYQ iV will safely shuttle tournament organisers to the two World Championship venues. The vehicles will feature the logos of ŠKODA AUTO – as the official main sponsor – and the 2021 Ice Hockey World Championship.
2021 IIHF App powered by ŠKODA
ŠKODA AUTO is also the exclusive partner of the 2021 IIHF App, which offers ice hockey fans fascinating background stories and useful statistics. The live ticker with goal alert gives fans the chance to take part in the action almost in real time – even if they cannot be there in person this year. Users can also make predictions on the match results and share them with friends. The app is available for Android and iOS devices in several languages.
Another new concept this year is the Fanboard. Because spectators cannot watch the games live at the arena due to the coronavirus pandemic, ŠKODA offers enthusiasts the opportunity to place a cardboard figure with their photo in the stands. This innovative solution will give up to 15,000 fans the possibility to support their favourite team at the arena.